The Canton Fair, officially known as the China Import and Export Fair, is China’s largest and most influential trade exhibition. Hosted biannually in Guangzhou, it serves as a global marketplace where businesses connect, negotiate, and discover new products. If you're planning to attend, this guide will walk you through registration, travel, and key tips to make the most of your visit.
Step 1: Registering for the Canton Fair
✔ Online Pre-Registration
To streamline your entry process, complete the online registration on the official Canton Fair website (
www.cantonfair.org.cn). Early registration helps you avoid long queues and ensures you receive an official entry badge before arrival.
✔ Invitation Letter & Visa Application
For attendees requiring a visa, applying for an invitation letter through the Canton Fair’s website can assist in obtaining a business visa from the Chinese consulate or embassy in your country.
✔ On-Site Registration (If Needed)
If you miss pre-registration, you can still register upon arrival at the fairgrounds. Bring essential documents such as your passport, business card, and invitation letter, but be prepared for longer wait times.
Step 2: Planning Your Travel
✔ Booking Flights
Guangzhou Baiyun International Airport (CAN) is the nearest airport. Since flights can get fully booked during the fair, reserving tickets in advance ensures better pricing and availability.
✔ Choosing the Right Accommodation
Hotels around the Canton Fair Complex (Pazhou Exhibition Center) fill up quickly. Consider booking in areas such as Tianhe District (ideal for business travelers) or Haizhu District (closer to the venue). Many hotels also provide free shuttle services to the fair.
✔ Getting Around Guangzhou
Metro: The most convenient way to reach the fair is via Line 8 (Pazhou Station).
Taxis & Ride-Sharing: Apps like Didi (China’s Uber equivalent) offer an easy way to travel.
Fair Shuttle Buses: Many hotels offer free shuttle services to and from the exhibition center.
Step 3: Navigating the Canton Fair
✔ Understanding the Exhibition Phases
The fair is divided into three distinct phases, each featuring different industries:
✔ Phase 1: Electronics, machinery, and construction materials.
✔ Phase 2: Home products, gifts, and consumer goods.
✔ Phase 3: Textiles, medical equipment, and office supplies.
Determine which phase aligns with your business needs before planning your visit.
✔ Maximizing Your Meetings
✔ Carry an ample supply of business cards.
✔ Research suppliers and create a list of booths to visit in advance.
✔ Use translation apps if you don’t speak Chinese to facilitate communication.
✔ Efficiently Managing Your Time
The exhibition covers an extensive area, so create a schedule focusing on the most relevant sections. Utilize the official Canton Fair app for navigation and updates.
Step 4: Essential Tips for a Productive Visit
✔ Dress Comfortably
Since the fair requires extensive walking, wear comfortable shoes and lightweight clothing.
✔ Pack Smart
Bring a notebook, a power bank for your devices, and a lightweight backpack for storing brochures and product samples.
✔ Verify Business Credibility
Engage only with verified exhibitors and be cautious of unofficial vendors operating outside the fair.
✔ Build Strong Business Relationships
Take advantage of networking events to establish valuable connections with potential suppliers and buyers.
✔ Follow Up After the Event
After the fair, categorize the contacts you've gathered, send follow-up emails, and review product samples before making purchasing decisions.
Conclusion
The Canton Fair is an unparalleled opportunity to explore global trade opportunities. Proper planning—starting from registration to post-event follow-ups—ensures you gain the most from your experience. Whether you’re attending for the first time or returning, this guide equips you with the necessary tools for a seamless and productive visit.
References
首页 - 中国进出口商品交易会(广交会官方网站). (n.d.). https://www.cantonfair.org.cn/
白云机场. (n.d.). https://www.gbiac.net/
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