Amazon Teams Up with Saks Fifth Avenue to Launch Luxury E-Commerce Platform
by ${ '' ? '': 'gdstravel' }
${formatTime('2025-05-23 18:53:35', 2)} ${formatTime('2025-05-23 18:53:35', 3)}, ${formatTime('2025-05-23 18:53:35', 1)}

Accessible via Amazon’s app and website, the storefront offers products selected by Saks Fifth Avenue. The launch is being highlighted by digital visuals inspired by the iconic window displays of Saks’ New York flagship. U.S. customers can enjoy free shipping on purchases.


This initiative marks Amazon’s latest attempt to make headway in the luxury fashion market—a segment it has pursued since 2020, but with limited traction among style-savvy consumers. Previous efforts, including the 2024 debut of Amazon Haul, haven’t matched the success of competitors like Shein and Temu in attracting a devoted fashion audience.
However, partnering with a renowned luxury retailer like Saks could give Amazon the brand credibility and customer appeal it has been seeking in the high-end space.

“Our collaboration with Saks strengthens Amazon’s dedication to luxury and expands our offerings for customers, all while delivering a premium shopping experience that aligns with diverse tastes,” said Jenny Freshwater, Amazon’s VP of Fashion, Fitness and Creators.


The storefront launches with a robust lineup of designer brands, including Balmain, Dolce&Gabbana, Stella McCartney, Etro, Giambattista Valli, Fear of God, Jason Wu Collection, Erdem, Rosetta Getty, Johanna Ortiz, Chantecaille, and La Prairie. Saks indicated more designers will be introduced over time.


Emily Essner, president and chief commercial officer of Saks Global, highlighted the collaboration as a strategic evolution in luxury retail. “This partnership reinforces Saks Fifth Avenue’s leadership in luxury curation and our ongoing mission to personalize the shopping journey for each customer,” Essner said.


A high-concept editorial campaign directed by Max Siedentopf is supporting the launch, along with window displays at the Saks New York flagship featuring co-branded promotional visuals.


The news follows Saks Global’s January acquisition of Neiman Marcus Group, the parent company of Bergdorf Goodman. In the wake of the acquisition, the company has implemented several rounds of layoffs, including cuts tied to the closure of a fulfillment center earlier this month.


References Retail Dive. (2025, April 30). Amazon and Saks Fifth Avenue launch luxury e-commerce storefront. Retrieved from https://www.retaildive.com/news/amazon-saks-fifth-avenue-luxury-online-storefront/746716/