Accessible via Amazon’s app and website, the storefront offers products selected by Saks Fifth Avenue. The launch is being highlighted by digital visuals inspired by the iconic window displays of Saks’ New York flagship. U.S. customers can enjoy free shipping on purchases.
“Our collaboration with Saks strengthens Amazon’s dedication to luxury and expands our offerings for customers, all while delivering a premium shopping experience that aligns with diverse tastes,” said Jenny Freshwater, Amazon’s VP of Fashion, Fitness and Creators.
The storefront launches with a robust lineup of designer brands, including Balmain, Dolce&Gabbana, Stella McCartney, Etro, Giambattista Valli, Fear of God, Jason Wu Collection, Erdem, Rosetta Getty, Johanna Ortiz, Chantecaille, and La Prairie. Saks indicated more designers will be introduced over time.
Emily Essner, president and chief commercial officer of Saks Global, highlighted the collaboration as a strategic evolution in luxury retail. “This partnership reinforces Saks Fifth Avenue’s leadership in luxury curation and our ongoing mission to personalize the shopping journey for each customer,” Essner said.
A high-concept editorial campaign directed by Max Siedentopf is supporting the launch, along with window displays at the Saks New York flagship featuring co-branded promotional visuals.
The news follows Saks Global’s January acquisition of Neiman Marcus Group, the parent company of Bergdorf Goodman. In the wake of the acquisition, the company has implemented several rounds of layoffs, including cuts tied to the closure of a fulfillment center earlier this month.